What Emerging Beauty Brand Caught Your Attention Recently?

What Emerging Beauty Brand Caught Your Attention Recently?

In the ever-evolving world of beauty, a Makeup Artist begins the conversation with Monika Blunder’s commitment to clean ingredients, highlighting how newcomer brands are taking green beauty to heart. From innovative post-procedure skincare to Youth To The People’s superfood focus, discover the brands redefining beauty standards inside and out.

  • Monika Blunder Beauty: Clean Ingredient Focus
  • ALASTIN: Post-Procedure Care
  • HW Nails: Hypoallergenic Nail Products
  • Glow Recipe: Fruit-Powered Skincare
  • Ethique: Zero-Waste Beauty Bars
  • Biossance: Sustainable Squalane
  • KraveBeauty: Back-To-Basics
  • Youth To The People: Infused With Superfoods

Monika Blunder Beauty: Clean Ingredient Focus

Monika Blunder Beauty is a brand I truly believe in and has certainly caught my eye. What sets her foundation, 'Blunder Cover,' apart is that it is makeup-artist-founded, packaged, and formulated with clean ingredients by the highly reputable celeb makeup artist, Monika Blunder. The consideration that has gone into this product's performance, color range, and formulation is groundbreaking. It's buildable from super sheer to full coverage and looks like skin. Not to mention, the packaging is straightforward and chic. What more could anyone ask for?!

Samantha Klein
Samantha KleinMakeup Artist - Hair Stylist, Samantha Klein

ALASTIN: Post-Procedure Care

One emerging beauty brand that has truly caught my attention recently is ALASTIN Skincare. I love that they are focused on products that care for your skin post-procedure, which shows they really understand what their customers need. They cover everything—from prevention to recovery—with top-notch science and innovation.

Diane Howard
Diane HowardRN and Founder, Esthetic Finesse

HW Nails: Hypoallergenic Nail Products

When out visiting one of our Apprentices' salons last week, I noticed the nail brand they use isn't one I'd heard of before. It caught my attention, and I started asking more about it. The brand is HW Nails and was founded by Hayley Winder in 2021. She has developed a range of hypoallergenic nail products which are 'all free from the main known allergens (HEMA/IBOA/HPMA) to provide a gentle system for clients with sensitivities.' The brand also has a range of handmade products which are vegan and cruelty-free, and packaged using eco-friendly packaging. Great to see a UK brand gaining recognition for quality ingredients and great results.

Rianna Farbey
Rianna FarbeyDirector, Omni Academy of Hair & Beauty

Glow Recipe: Fruit-Powered Skincare

Glow Recipe has been making waves with their unique approach to skincare, incorporating fruit-based ingredients that are rich in antioxidants and vitamins. Their products aim to bring a youthful radiance to the skin, as they harness the natural power of fruits like watermelon and pineapple. The brand's commitment to clean, cruelty-free formulations is also notable, strengthening its position in the beauty industry.

Glow Recipe's approach is not only refreshing but effective, catering to those seeking a natural glow. Discover their fruit-powered skincare and see the difference for yourself.

Ethique: Zero-Waste Beauty Bars

Ethique stands out in the beauty industry with their solid beauty bars that are both eco-friendly and effective. Drawing attention to the environmental issues caused by traditional packaging, Ethique's innovative bars come with the promise of zero waste, appealing to environmentally conscious consumers. Their products range from shampoos to moisturizers, all solid in form and biodegradable in nature.

This brand is setting a trend for sustainability in beauty routines, encouraging users to rethink their environmental impact. Change your beauty regimen in favor of the planet and give Ethique's solid bars a try.

Biossance: Sustainable Squalane

Biossance is at the forefront of environmentally-conscious beauty, introducing a cutting-edge alternative to traditional skincare ingredients with their use of sustainable, sugarcane-derived squalane. This bioengineered ingredient mirrors the skin's natural moisture, providing deep hydration without the heavy environmental toll. Pioneering the integration of biotechnology in skincare, Biossance offers a range that is both effective and responsible.

The brand's emphasis on ethical practices and innovative science makes it a leader in the green beauty movement. Explore Biossance products for a sustainable skincare solution.

KraveBeauty: Back-To-Basics

KraveBeauty is earning recognition for their straightforward skincare philosophy that focuses on what's truly essential for the skin. Promoting a back-to-basics routine, they argue against the clutter of unnecessary products that often overwhelm consumers. Their minimalist ethos resonates with those looking to declutter their skincare routine while still achieving optimal results.

Founded by beauty influencer Liah Yoo, KraveBeauty also advocates for skin barrier health, stressing the importance of nurturing rather than overwhelming the skin. Embrace a minimalist skincare routine with KraveBeauty for a happier, healthier skin barrier.

Youth To The People: Infused With Superfoods

Youth To The People has garnered attention for infusing superfoods into their skincare products, offering a deliciously healthy approach to beauty. This brand believes in the power of ingredients like kale, spinach, and green tea, which are packed with beneficial nutrients for the skin. By blending the lines between food and skincare, their products provide a topical feast that's rich in antioxidants.

Their vegan and cruelty-free practices further solidify their commitment to both skin health and ethical standards. Experience the superfood revolution in skincare with Youth To The People's range.

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